Calling it

My name is William and I have a problem with cold calls. Making them. I'm fine with getting them, I can even enjoy a good cold call so long as they don't stick robotically to a script. They always do but I always give them a chance to break free so I feel I've contributed something to the chat before I hang up on them.

But making cold calls, that's tough. And that's tough in another sense as I have to make them. I want to make them. I'm speaking at the Stratford Literary Festival next month because I cold-called. Obviously it took more than that one call, it took chats and emails, but it wouldn't have happened without my dialling that number. Me. Stratford. That's worth the difficulty of making calls.

I've developed two coping mechanisms that I want to tell you about. I want to tell you about them because this week I've been trying a modified version of one and am now ever more sure it works. At least, that it works for me. You own personal form of paraylsis may vary.

The first is that I know from years of struggling with this that statistically my most effective phone calls are made between 11am and noon. So in my series of Pattern Weeks here, I've written about blocking out certain times to do certain things and that hour is for phone calls. Monday to Friday, 11am to noon. Bang, bang, bang.

But to do it bang, bang, bang-like, I have to use the other strategy. This is exactly the one I write about in my Blank Screen book about writing To Do tasks as if someone else is going to do them. So in this case, rather than Call Anne, I write Call Anne re invoice number for the Doctor Who feature. Sometimes I'll even put the phone number in there too.

And that means no thinking, no looking anything up, just read task, see number, dial, speak, finish call, breathe out. (I shouldn't have chosen Anne as that example. She's lovely.)

So I game this: I arm myself with all the tools to make the call so that I can't prevaricate and then I set this inviolate time to make the calls – because that makes every other time the opposite. I cannot make phone calls outside that hour. (I do, it's often necessary, but the rule is the rule, I don't make these things up.)

The thing I've changed this week is that I've stopped ringing people on Mondays and Fridays. Again, not true. I had to ring someone yesterday in order to hit my thirty total for the month so nuts to the new plan.

But the new plan is to do 11-12 Tuesday, Wednesday, Thursday.

You may think that's an excuse, that I'm creating more specific times to call in order to create more times I don't have you.

You caught me.

But it's again down to what is working and how often I am reaching people. Mondays and Fridays are bad days to try to get to speak to folk. It must be nice to work in an office where you can relax on a Friday just because it's a Friday and it must be hell to work in one where you cannot do anything on a Monday but panic about catching up, but it's what happens.

And it's what works.

Or it's what works for me.

If you have the same problems with cold calling that I do, give this a try. If you don't, please tell me your secret.

Use Microsoft Office for free on iPad – kinda

It's a trick, but it might be useful if you don't want to pay a subscription just to make one twiddle in a one Word document. As of today – 28 March 2014 – Microsoft Office for iPhone is completely free. Not just free as in you can read a document but must pay to edit or create ones, it's completely free.

But you can run iPhone apps on your iPad. They don't look great. This one doesn't look as good as the proper iPad version of Office released yesterday. But it is Office and it will open Word and Excel documents. Possibly also PowerPoint but, seriously.

You do still have to sign up for a Microsoft account and there are myriad better ways to write and edit documents than on the scaled-up iPhone Office but it works.

Get Microsoft Office for iPhone (it's one app with Word, Excel and the other one together) here.

A four-day week with pay

If you’re British and are old enough, the phrases three- or four-day week are not happy ones. They were borne of bad times when the economy was rough and companies were in trouble. That never happens now.

But it’s a term with bad connotations because it was a time when firms couldn’t afford to pay people for a whole week so they had to work three or four days instead. And there’s another way.

Hopefully there’s another way. Ryan Carson of the technology firm Treehouse proposes that maybe we can work four days a week and do more with it. He’s not trying to save money: you get paid your full, normal salary, you just don’t work five days a week. It sounds like he’s a productivity guru looking for a startling yet appealing angle, but the fella has his reasons and he’s put them to work: this is genuinely how his company is run.

What’s more, he wrote about it in his company blog, The Naive Optimist, more than a year ago and they sky hasn’t fallen under the weight of all that pie. I learnt of this through 99U which singles out his particular post about why he does this and specifically what has happened because of it.

There is a part of me that shudders at the notion. I love working, I don’t understand how to relax. But I am also very much an advocate of spending the right time on something: working for the sake of it is a waste of time, time that you could be spending working on other things. So I’m drawn to this and I admit you that I am persuaded by his reasoning and his results.