No idea

Oh, go on, let me do this. I had a Serious Writing Topic that I wanted to discuss with you, but it is you, it’s just me and you, let me tell you something else that I think you’ll recognise. It’s the way that you get an idea you think is good but actually you have no idea how much work it is going to take you.

I have a YouTube series called 58keys, it’s about 30+ videos so far and all for writers who use Macs, iPhones and iPads. Fine: I like doing it very much, I’m getting gorgeous reactions, all is ace. Except a week or two ago, I had an episode ready to go and decided to pull it.

There was nothing wrong with the episode but I’d made it especially to be relevant to people who listen to a podcast called The Omni Show. That’s a surprisingly happy little show about the company that makes various particularly great software tools that I rely on daily. Hourly. They invited me on and after the recording, I made this 58keys episode about the especially particularly great To Do app OmniFocus.

Only, their interview with me didn’t air when I expected. It has now aired and you can hear it and it was a lot of fun, but it didn’t come out on the day I thought it might. So I decided to hold off on the relevant 58keys episode. You’d have done the same, I know you’d have done it and found that so obvious that you might even have bothered to complete the thought, you’d just do it.

But this meant I had no 58keys episode.

With 90 minutes –– honestly, I think it came in at 89 minutes –– I had thought of a new episode, written it, filmed it, edited it and uploaded it to YouTube ready to go. That was a nice feeling, that rush of creativity, and that episode did very well for me.

But no good idea goes unpunished. I ran that episode, then the next week when The Omni Show was out, I ran my OmniFocus episode –– and realised that I really, really had to have a second one about that software. It’s that useful, there is that much to say. And this is where I got the idea that I have since spent thirty hours on. That’s thirty hours. Twenty times longer than the previous one took.

I don’t think you do or should care how long I spend on anything, just as I don’t think either of us should especially care how long any piece of work too, how much effort it did or didn’t take. The end result is all that matters and actually I am now very pleased with it.

This 58keys about a software app that you may not be using, may never have heard of since the last time we had coffee and you foolishly asked me what I was up to, certainly had the potential to be dull. It also needed to be quite long in order to cover everything. Long and dull. For some reason I didn’t fancy long and dull.

So I did what any drama fan would. I turned it into a fight.

If you watch, you’ll see a four-way Zoom conversation with three of me visibly not liking each other, and a bear just staring at all of us. This might be something I should say to a therapist before I admit it to you, but I appear to really, really like arguing with myself like this, I deeply like disliking myself. Plus I got to do it in a form that was half Zoom, half more like a certain TV thriller.

There you go. Instead of long and dull, I made a thriller. Or at least I tried to: you’ll have to judge it.

I hope you enjoy it, I know you would’ve done it differently and that this could very well have meant you did it better, but you also recognise this part. Once I had the idea, I was committed. Ten hours in, twenty, I might dislike the idea and I might have gone off the jokes that I’d now heard six times, but I was committed. When I realised I’d made a small mistake and needed to entirely reshoot a whole segment, I could’ve held back a little tear, but I could not stop myself getting out the camera and the tripod again.

There are parts of this video that are literally four or five pixels big and you cannot, just cannot see why I needed to do them. But I needed to do them.

Because we do. I was working with 20 or so writers, musicians, journalists and actors earlier this week and we might have all wished for the regular salary of a regular job, but we all knew exactly like you do that it takes unreasonable, unjustifiable, uneconomic effort to pull off an idea.

And you also know how I’m feeling right now. I’m a bit conscious of some other pixels I would like to change now that I’ve seen it all on my living room TV set, but I’m also deeply glad that I did it. Deeply glad that I got a laugh from Angela at just the right place.

And somewhat less glad that I now have to think of something to film for next week’s episode.

Time is a commodity, watchtime doubly so

Oh, give me strength. I have been obsessed with time as a writer for my entire life – you can see that theme in just about every fiction I write. And I’ve been panicked about time for just as long – I may even be chronophobic, I’m so constantly anxious about not having achieved anything, not being ready, not being good enough yet in this frustratingly short lifespan we have.

And now I’ve only gone and found a new time to think about.

It’s called watchtime, perhaps you know it already.

My 58keys YouTube series has six episodes, totalling 58 minutes and 31 seconds, so far. A few hundred people have watched, which is great, and reportedly they have in total watched 22 hours of it. Actually, 21 hours and 58 minutes.

Compare that to the millions of hours of watchtime other shows get and it’s rubbish. Compare it to the zero watchtime hours I had before I made the show, and it’s amazing.

And if you do what I appear to be doing now, it’s dizzying. I think about that watchtime, I check it a lot, but I also think about the individual running times of each episode, I think about when I am or am not using that time well, I’m thinking about the watchtime compared to how long any one or all of the episodes have taken to make. I’m thinking about the next two episodes which I finished last weekend and will publish in one and two weeks. I’m thinking about the social media that I wrote when I finished each episode and is currently scheduled to automatically post when the show is published. I’m thinking about when the best time for all of this is.

Watchtime, calendar time, production time, durations, time of day, day of week, time as a commodity and a tool, time it takes to edit, best times to shoot because of the lighting, best days to shoot because I’m not committed to something else but I am also not so knackered that I’m incoherent, time as a barrier – I’d like to be further ahead with episodes but that takes time I haven’t quite got yet. Plus I really need to fit in a haircut.

All of this time has a shape. I’ve got an hour of 58keys now, but that’s split across six videos. When you’re doing an actual hour, one 60-minute something, you’re thinking about the top of the hour and the bottom, you’re thinking about what works at the start, how it must end, you’re shaping the minutes. I am doing the same with these 8- to 17-minute episodes. (I worried so much about the 17-minute one being too long, but it’s by far the most popular episode so far. By far.)

Nobody watching should ever think about this, but when making it I am deeply conscious of every second. I’m not saying I’m any good at each second, I’m telling you I lie awake at night deciding to reshoot whole episodes because I can convey the information better or at least faster.

And my favourite part of all this so far is video editing. Sitting in front of Final Cut Pro X at midnight, looking at one minute of me talking, comparing that to the episode’s duration so far, and realising that with a single cutaway mid-sentence to something else, I can ditch 45 seconds of me and make the world a better place.

So now there’s real time, there’s me sitting in the dark, and there’s the duration of the video as recorded, the duration of the video as edited, and all these minutes of trims taken away from it.

In the olden days, thousands and thousands of years ago, there was when the sun came up and when the sun went down. Now there’s all this.

Look at what we do. Look at how much we try to wedge in to our days, and how much we can treat time as this product we shape and sell. And yet there isn’t a single thing we can do to make even one extra second of time.

I could grow an ulcer from how much I worry about time and it isn’t funny that the obvious solution is to take some time off.

EU, Me and 58keys

Some days I’m glad we’ve got this self distract thing. Such as today, January 31, 2019, a day when I’m embarrassed and mortified and ill about the UK leaving the EU.

Oh, this week was going to be so easy. I like talking to you and I don’t ever seem to be quiet, but some times I just know what I want to say, I can’t wait to tell you something and I cannot wait to see your face. This would be one of those weeks as I’ve just two days ago launched a new YouTube series that I’m really pleased about.

But, Brexit.

So much so that even though it’s you, I did consider shutting up today. Just as I did back when the Brexit vote result was announced. That day I was too paralysed to write to you, today I’m bruising. That day I thought there was nothing I could do, and this day I know there’s nothing I can do but sod it, sod everything, I’m doing things anyway.

Such as making things. My new show is called “58keys” and it’s for writers – what else would I do? – but specifically for writers who use iPhones, iPads and Macs. YouTube loves a really, really specific niche and this suits me because I know bugger-all about Android, Windows and PCs.

If that’s of use to you, do please take a look and maybe do all that subscribing lark, but by design it isn’t for everyone. And yet maybe the name 58keys is.

Or maybe it isn’t.

I’ve decided to be mysterious.

I wasn’t going to be. There’s a whole new shiny website for the project and up until about half an hour before its launch on Wednesday, it featured a page that explained why it was called 58keys.

But I announced on Facebook and Twitter that it was coming and enough people told me they liked the title that I decided to remove that page. If they like it without knowing what it means, I figured, maybe I could build up some tension and suspense.

Or maybe I can’t.

I’m not sure that mysterious is working for me.

Listen, I like the name, I like the series, but even though you know that whenever you do something like this you’re supposed to shout about it from the ceiling and include links at everypossibleopportunity, I wouldn’t have gone on about it with you. I’d have told you, I have to tell you, it’s you, how could I not?

However, the reason I’ve kept thinking about it is not the topic and not the name. It’s just because I did it. I decided to make a YouTube series and it is out there now, it is real and it is live. Whether it’s good or not, that’s one thing. I’m too close to it to see either the good or bad. But that it’s real is true and undeniable.

Okay, I said I’d do it by the end of January 2020 and my teeth lost a layer of skin in the process, but it’s real.

And if you’re thinking that’s very nice for me, I think you’re right. I needed to do something. This is something, I needed to do it. The Brexit syllogism.

You know I love writing. But, always, my favourite thing is thinking of something and then doing it. Turning an idea into something physical or at least, given that most of my work is online, something concrete.

Making, creating, building, producing, it’s all better than pulling out of the EU.

On this last day in the European Union, I may be regretting that I don’t drink, but I will definitely be talking on the radio about the best television couples in comedy and drama, I will be working on a play, and even if it takes huge effort, what I will remember of this week is that I created 58keys.