More cents than money

Yesterday my YouTube series 58keys qualified to earn money. You need over 1,000 subscribers and overall people must have watched more than 4,000 hours of your videos in the last 365 days. It’s been quite tense this week as I’d near the magic total one day, then the next it would drop back because another 24-hour period had ticked by.

But now it’s over the 4,000, the bells have rung, the lights have flashed and I am in the start of a long process that will see me registered to rake in cash. As best I can calculate it, I can look forward to 55% of $3 for every thousand views I get in the future.

My most popular 58keys video has had something like 8,000 views. In nine months.

Tellin’ you, raking it in.

Just to be clear, I don’t understand at all what really constitutes a view in terms of whether YouTube will hand over money. I think you skip as many YouTube ads as I do, but I’ve no idea when that still counts and when it doesn’t.

Doesn’t matter, not really. It’s not like I’m expecting to run a media empire.

The difference it will actually make, I believe anyway, is that YouTube will promote the series more. That’s always an aim, to reach a bigger audience, and I’m doing it through writing. I present the videos, yes, but I script almost all of them. So since the end of January 2020, I have written about 70 short scripts and they’ve all been produced and they’ve all been watched by someone. Strangers have watched.

Actually, I can tell you this even as it entirely confuses me. It’s true that my most successful video has had 8,000 views, and it’s also true that most range from 200 to about 1,500. But still, YouTube tells me that in the last 365 days my videos have been watched by 49,669 people.

I have to assume 45,000 took one look and switched off, but let’s not go there.

Fifty thousand viewers, however briefly, is simultaneously big to me and I realise also small too. But I’ve profoundly slowly come to realise that what satisfies me is thinking of something and making it happen. Seventy episodes, an unbroken weekly run with some extra specials, fifty thousand viewers.

And my writing is better because of them.

That’s the thing, that’s the difference. Writing does not have to be read or seen, but when it is, I think writers write better. Certainly I do. It’s partly from direct things like comments from viewers, which have seen me doing more visual gags than I realised I was capable of.

But chiefly it’s just the focus. Each week, one video, thought of, written, made, and then seen.

So as small time a YouTuber as I now am, please raise a mug of tea with me to mark the occasion.

Possibly as well to commiserate that yesterday was also the first year anniversary of my finishing the hardest drama script I’ve ever done and it is not one pixel closer to production. And to mark that thanks to BT, I am without internet and I’ll be writing on a website today using the same tin can and piece of string tethering connection I’m using to talk to you.