When I was at BBC Radio WM an extremely long time ago, I worked a lot on their Sport On Saturday show. What I know about sport is that I don’t know anything about sport. But it was a good radio show, well made, I was stretched and daunted and loving it.
Only, one year the station entered Sport On Saturday for an award. I can’t remember what: probably the Sony Radio Awards as they were called then. I also can’t remember what I had to do with this but there was something. Perhaps I just fetched the tapes I was told to. Nothing more than that but something and I liked being even that tiny bit involved. I liked that the show was being entered for an award.
I do remember that it was a lot of work for everyone else. Selecting clips, getting the tapes, editing a compilation of the best bits together, it took time and work and effort.
Then one morning during all this, I was leaving BBC Pebble Mill to go to a day job writing computer manuals and walked by the WM noticeboard. Pinned to it was the letter from the awards committee saying what the rules were.
Rule number 1 or 2, something near the top, was this: no compilations.
Every pixel of work that everyone was doing to prepare this awards entry was pointless. The judging was to be of one single edition of a programme and if WM put up the compilation it was making, it would not be listened to, it would not be considered.
I’d forgotten all of that until this week when news came of what’s happening with the European Capital of Culture initiative, a programme devised by and run for the member states of the European Union.
Yesterday Dundee, Nottingham, Leeds, Milton Keynes and the partnership between Belfast and Derry twigged that they were ineligible to bid. It’s an EU project and the UK is leaving the EU. You may have missed that.
Apparently Leeds has already spent £1m on their bid. That’s over the last four years so you can’t blame them for investing in it before the Brexit vote happened. But you can blame them for investing afterwards. You can blame all the cities for continuing to invest in this.
There is a key difference between doing something stupid and actually being stupid, though. These cities continuing to invest until now is them doing something stupid. BBC Radio WM thinking it could compile a Best of Sport On Saturday for the awards because it didn’t read the rules was them doing something stupid.
Only now we’ve got the Government saying the Capital of Culture business has “come out of the blue” and we’re into a round of blustering. The EU is being unfair, we’re told. The EU has just decided this thing that’s actually always been bloody obvious and they’re throwing the UK out of the programme that the UK decided to leave.
Most unfair of all is how anyone could’ve expected the UK to realise that they were bidding for City of Culture 2023 and that year comes after 2019 when we leave. So unreasonable.
It’s the blustering that makes the difference between having made a stupid mistake and being stupid. I can kind of understand the bidding cities not realising that they were ineligible the moment we voted to Leave because there is so much else wrong with leaving, there is just so much to understand. Although if I were producing a campaign so deeply involved with the European Union and I learned we were leaving, I might have taken a moment to make the connection with Brexit.
Maybe that’s just because of what happened to me at WM. I did of course tell the station manager that I’d spotted this. He blustered like the Government is doing today. And the show entered the compilation into the award.
Writers are often told that if your audience doesn’t get what you’re saying, it’s your fault. It’s the communicator who is wrong, not the listener. I’ve always felt that there is a certain amount of bollocks in this but I accept that usually the communicator needs to communicate and if the audience isn’t listening, the writer needs to do it better. But still, there’s not a lot you can do for people who want your message, are spending money toward your message, and yet won’t read your message.
I had forgotten all of this but I do now remember becoming unpopular. I’d seen this rule in plenty of time for them to ditch the compilation and enter one whole eligible programme but instead I was disliked – and they entered the compilation.
That wasn’t making a stupid mistake, that was being stupid. And the UK Government’s blustering this week is exactly like that manager and the producers who then waited with pointlessly crossed fingers to see if they won.