Pray you don’t get one of these for Christmas. I know you won’t buy it for yourself, but imagine someone giving it to you on Christmas Day and noticing that you stopped wearing it by Valentines. Because the Apple Watch is out. Now, that’s not to even pretend that the Apple Watch will be unbeatable, but it is being generous saying you could still be wearing Will.i.am’s new smartwatch by February.

I say smartwatch. Apparently he or some people are calling it a cuff. Okay. Looks like a black plastic version of the teleport bracelets from Blake’s 7 to me.

A site called The Next Web got that image and says:

When you think wearables, you don’t usually think international superstar or Salesforce. Push aside that old way of thinking aside because Black Eyed Peas frontman Will.i.am just unveiled his Puls smartwatch at the Dreamforce conference in San Francisco.

Pronounced “pulse,” the smartwatch is voice controlled via a Siri-like feature called Aneeda (get it? Aneeda. I need a…). It ships with Instagram, Facebook, Twitter (called Twitrist. get it? Twit wrist. Puns!), and Salesforce. It also has the expected photo, email, contacts, call, texting, calculator, music and fitness functions.

Will.i.am Introduces the Puls Smartwatch – no author named, The Next Web (16 October 2014)

Read the full piece for much more detail and much more photography. There are a couple of shots where you’ll think actually, that’s not bad. But then there are some where you’ll need drink a couple of shots before you think that.