It does look very nice.

But:

I’ve spent the last seven days with Motorola’s smartwatch strapped to my wrist, recharging it every night at around 10PM and re-equipping it immediately upon crawling out of bed. I’ve had it synced with my HTC One (M8) the entire time.

My experience over the past week has taught me a lot about the future of smartwatches, the importance of intuitive software on a tiny device, and all the ways Apple could make just about every other smartwatch — including my new Moto 360 — look like a joke

What a week with the Moto 360 taught me about the Apple Watch – Mike Wehner, TUAW (14 October 2014)

Read the full piece.