Productivity

Productivity

Now Samsung copies Apple’s near-death experience

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It’s hard to believe now but Apple was once within 90 days of going bankrupt. Samsung isn’t in as bad a way as that but it has just announced that its profits are down. A lot. Seriously, a lot. They’ve dropped 60%.

Cue lots of articles. Most go along the lines of how every technology and business advisor or expert in the world has said, suggested and sometimes demanded that Apple copy Samsung and give us cheap phones with massive screens. Apple’s ignored them all and suddenly, say the articles, is looking pretty smart.

I agree. It appeals to me as a writer, since we spend so long typing away, that Apple’s head-down working approach is paying off.

But I am frustrated. Today Samsung is deaths’-dooring and everybody understands why. (Short answer: the company leaps in quickly to copy existing hits like the iPhone and now other firms are leaping in to copy Samsung. Samsung was a ‘fast follower’ rather than the innovator everybody kept telling us and now everybody always knew that,)

It’s just that we’ve been told Android is the very best phone system in the world and it just never is when you pick the bleedin’ thing up. Quick aside? A respected, long-standing computer journalist handed me a Nexus 7 tablet one day and I agreed it was very good. The icons and the spacing of them looked a bit ugly to me but actually, I think the spacing of the icons on iPads is ugly too.

But I tried to swipe to the left and couldn’t because I was at the first screen. I can’t remember how this worked now but it had a very clear and obvious visual clue that I was at the first. I scrolled to the right, reached the end and had no visual clue. This journalist rolled his eyes and said it was because Apple ‘invented’ whatever you call that elastic-band-like thing when you reach the end of a list or a screen.

I call it crap. The designers of this Nexus couldn’t be bothered to do something at both ends of the scrolling, they just did one. Absolutely zero interest in making something useful, zero interest in having any pride in the work, just knock it out, tick the box that says there’s the elastic band like alternative, then claim it’s better than iPad. And wait for journalists to say it’s better than iPad.

If you like Android, great. Have a good time. You have far more patience than I do.

But if you like Android on Samsung, that’s now… interesting.

I have a problem with Samsung copying Apple, I have a problem with Android really, really copying iOS, I just also have a problem with articles saying that this 60% profit drop is the end of the line for Samsung.

Mind you, you know that 60% drop? It is for the quarter before the iPhone 6 and iPhone 6 Plus came out. The iPhones with the big screens that were previously an Android purview.

Case study part 1: Melissa Dale, investigative officer for Acme Ltd

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Okay, she doesn’t really work for Acme Ltd. I can’t really tell you where she’s employed but please picture a very, very big UK organisation.

Similarly, she’s also not an investigative officer, though that title is pretty close to the real one and does give you an idea of what she does.

Last, she’s not called Melissa Dale. I just asked her: what would you like me to call you since I can’t use your real name? I have no clue why she picked Melissa Dale. But it’s a good name, isn’t it?

Here’s the thing. Melissa works a compressed week at Acme and is fairly new to it or at least fairly new to her current responsibilities. But she’s just suddenly taken on much more work: her own jobs have grown plus she’s inherited tasks from a colleague.

Melissa has never before been a To Do list kind of person but now she says she has to be. The sheer volume of work drove her to writing a To Do list:

Because I felt a bit overwhelmed and felt I had to get it out of my head and onto paper. To tame it.

She specifically chose to write her list on paper despite Acme having all manner of computer systems and Melissa herself being very familiar with her Mac, iPhone and iPad:

It’s a more tactile thing. It feels the best way of getting it out of my brain and onto there a list. It’s more physical doing it pen to paper rather than on screen. [I don’t usually write To Do lists but] it seems to work for me sometimes.

She is now using a computer but not through wanting the benefits of a To Do task manager. Instead, she moved to her Acme PC specifically:

Because the list got so long and I kept taking things off and adding things to the bottom. I felt I couldn’t be bothered to keep writing it out every day so that drove me to a computer.

Right now she’s using just a list in Microsoft Word. If you’ve read this site for more than ten minutes and you noted that Melissa has a Mac and iOS devices, you may be thinking I would recommend OmniFocus.

I did. But she doesn’t want to go to OmniFocus, she doesn’t want to go to Things or any other system:

Because I don’t usually write To Do lists, I need to find for myself what works for me.

By this process, Melissa began with no list at all, then moved to paper and is currently writing in Word. I expect she’ll find To Do managers next – but I could be wrong. That’s why I’m going to be following what she does over the next few months.

That sounds mean, like I’m following her from a science or statistics interest when really I just want her to be okay. Still, she’s so different to me that it is fascinating to see what she solutions she looks for and what solutions she finds.

Besides, she said that thing about needing “to tame” her tasks. How could you not now follow someone who says that?

Cramming doesn’t work: space out learning and revision instead

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After six hours of looking at study material (and three cups of coffee and five chocolate bars) it’s easy to think we have it committed to memory. Every page, every important fact, evokes a comforting feeling of familiarity. The cramming has left a lingering glow of activity in our sensory and memory systems, a glow that allows our brain to swiftly tag our study notes as “something that I’ve seen before”. But being able to recognise something isn’t the same as being able to recall it.

Different parts of the brain support different kinds of memory. Recognition is strongly affected by the ease with which information passes through the sensory areas of our brain, such as the visual cortex if you are looking at notes. Recall is supported by a network of different areas of the brain, including the frontal cortex and the temporal lobe, which coordinate to recreate a memory from the clues you give it. Just because your visual cortex is fluently processing your notes after five consecutive hours of you looking at them, doesn’t mean the rest of your brain is going to be able to reconstruct the memory of them when you really need it to.

Memory: Why cramming for tests often fails – Tom Stafford, BBC News Online (18 September 2014)

I don’t know, I’d need to be more organised in order to have the time to space out when I revised or crammed. But read the full feature for more, if you’re not currently cramming.

The way you work is not the way I work

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I think that’s obvious. And I hope I’m aware of it all the time. For instance, I might well ram OmniFocus down your throat but I doubt there’s a time I’ve actually recommended it that I didn’t also give you the important reasons why you might not want it. (OmniFocus is astonishingly great and transforming but it doesn’t run on Windows or Android so if you do, it’s no use to you. Also, I think it’s more than worth the money but it does cost more than most so that is a factor.)

Similarly, I might ram iOS and Apple down your throat but I fully accept that there are reasons to like using Windows, even if I’ve yet to discover any.

But I’m worrying about this today because I’m listening to David Allen on Mac Power Users. That’s an interesting mix. Allen is a very clever guy whose Getting Things Done book has helped me greatly – I give him a lot of credit in my Blank Screen workshops and where I don’t promote my own books from the stage in those, I do promote his. Yet every time I listen to him, I feel he doesn’t get it for writers and creatives.

He’s very clear and strident and adamant about the thinking behind getting things done, which I think is fine, but he’s pretty clear and strident and adamant about the specific tools he uses. And where.

For some years I’ve wondered why he doesn’t update his book to reflect how much the world has moved on. Getting Things Done presumes, for instance, that you can only make business calls from your office and that you can only get emails from there or your home, not from your phone on the way. It is what it is, it was written back in the Victorian era of around 2001. And I was very alert to this MPU interview where he mentions that he is finally doing a new version.

It’s just that the more I heard, the more I suspect it’ll be pretty much the same thing with perhaps the odd nod to newer technology. I should and I will have to wait until early next year when it comes out, but amongst all the really excellent and clever ideas he mentioned on MPU, it was still that he is clear and strident and adamant. Maybe you can now email on your phone or your iPad as you go between work and home, but you shouldn’t.

He doesn’t. He won’t. He likes to do this stuff at his desk and that’s where he’ll do it. Fine. Whatever. But that’s not the mark of someone who’s grasped how much things have changed.

I was waiting for MPU’s David Sparks and Katie Floyd to press him on technology and they did. Floyd mentioned how there hadn’t been all this stuff back when Allen wrote the book and he disagreed. Said that there had been the Palm Pilot then and nothing has ever come close to how great that was.

Yeah.

Also, he writes his tasks down on paper he keeps in his wallet and says if you use electronic methods, well, good luck. Specifically, you’re going to end up with tasks in many places – which is precisely what I think of people who use scraps of paper.

He does use technology, though: he has a To Do manager built for him on top of Lotus Notes. I had to Google whether Lotus Notes still exists and, actually, no, not so much. It’s long been IBM Notes and I can’t tell if it’s radically improved from when I had to use it back in the 1990s, but even Allen says nobody’s going to go out and buy [Lotus] Notes to run a To Do manager.

He does swap back and forth between that and OmniFocus. And the reason he goes back to Notes is that someone in his company is developing their To Do app. I can easily, readily see that having a tool custom built is going to be good, just not on Notes.

I’m wrong to rant, I feel. The new version of the book may change my mind, it may address everything I feel needs translation and conversion in the original. But yet again during an interview with him, I went from oooooh to oh.

But I’m going to watch how clear and strident and adamant I get when I’m talking to you about how I work and how you could.

In the meantime, have a listen to this smart man on Mac Power Users.

Write like you’re the CEO

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There’s an interview doing the rounds that apparently features John Sculley talking about Steve Jobs and Apple. (Previously on Sculley… Jobs hires him, they’re best pals, then they’re not, Sculley fires Jobs. Now read on.)

I say the interview apparently says this because, on the one hand, I haven’t watched it yet – I thought we could do that together – and on the other because every bleedin’ interview with that man is about exactly that same topic.

What I’m interested in more, from our productivity point of view, is how Sculley attempted to shape his story when he was still in the thick of it. He wrote a book called Odyssey: From Pepsi to Apple which at the time I really enjoyed. Later I said that to someone and they looked at me exactly the way I would now. Because of them, I got the book back off my shelf, opened it up, shut it again.

It’s not a very good book.

But here’s a guy attempting to put his career and its single most notable moment into a shape, a narrative that ultimately showed him in the best light. I don’t care whether he succeeded or whether it was even possible, I do care that we could try the same thing.

Why not? You are CEO of your work, I am of mine, let’s write our autobiographies in such a way that we make sense and most importantly that our successes get better coverage than our failures.

I’m not sure I’m really advocating that we write 100,000-word books about us, I have limits to my ego – says the man with two blogs, a speaking tour and previously a podcast – but that bit with the successes and failures could be big.

I forget things I do that are good. If I pull something off then no matter how hard it was for me, it’s done now so I know it’s easy for everybody else and I undervalue my own effort. But I just went a bit bombastic for a second, wrote about my towering glory and that time only last night when I successfully roasted a chicken at 1am, I could feel good about myself.

Possibly also silly, but.

Here’s that Sculley interview if you’re sitting comfortably.

Charge your audience by the laugh

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A comedy club in Barcelona is experimenting with charging users per laugh, using facial-recognition technology to track how much they enjoyed the show.

The software is installed on tablets attached to the back of each seat at the Teatreneu club.

Each laugh is charged at 0.30 euros (23p) with a cap of 24 euros (£18). Takings are up so far.

Comedy club charges per laugh with facial recognition – Jane Wakefield, BBC News Online (9 October 2014)

Speechless.