critic

Worst. Blog. Ever.

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Look, okay, this is clearly on my mind and I need to talk to you from a couch for about a 50-minute hour. I’d say I have stopped strangers on the street of discuss this, but I can’t remember the last time I spoke to anyone on any street for any reason ever.

You’re thinking about the 50 minutes. I think you just looked at your watch. You’ve got Zoom meetings to go to, I know. I’ll be quick. Ish.

This most recently came up in a Zoom natter last night, actually, but it’s been rolling around my head for a couple of weeks. It seems to pop in there from time to time and I never finish the thought, so let’s work this through and find a definite conclusion to a crucial issue.

Reviews.

What prompted this thought this time was that someone was saying they’d been asked by an author to read a book for review. They’d not enjoyed it and they told the author so in what, as far as one can tell from a recounted conversation, seemed to be fair and constructive. Negative, but constructive. Possibly harsh, certainly fair. This author, though, has now asked the person to not post the review online as originally requested.

So the question was whether this was reasonable and, as is the way with all online conversations, the discussion moved away from answering and instead onto some familiar territory. It isn’t nice to post any bad review, said many people. No one this time said “but the author worked so hard,” like they have in previous versions of this chat and, indeed, as they do every week on Strictly. But that was the gist of the chat. Nobody wants to hurt an author’s feelings and posting bad reviews certainly does that.

But reviews are not for authors.

The sole and exclusive purpose of a review is to help the reader, the viewer, the listener, the audience. It needs to be an interesting read, but the objective is not and cannot ever be anything other than helping someone decide whether it’s worth their time reading, watching, listening the piece that’s being reviewed.

When reviews were only done by professional critics, and when I was one, I thought the reason there were so many poorly-done pieces was centred on how reviews have to have an opinion in them. They must. You’ve got to give your honest opinion of something and then apply your experience, your skill, your talent, in conveying that opinion clearly.

If a review contains no opinion, it is a billing, a listing. If it contains the opinion that you think your audience wants to read, it’s worthless and I’m ashamed of you. (There’s a story that Empire magazine gave Star Wars: The Phantom Menace a five-star review when it came out, only to quietly drop it to three when the hype was over. Apparently it’s not true: it was a four-star review which they then dropped to three. So that’s completely different.)

(Which reminds me. When I was there, Radio Times had an internal film database from which all the listings and the books were generated. I used to claim that the database’s star ratings had an automatic +1 generator because, it seemed to me, everything was slightly over-rated.)

Star ratings. Don’t get me started. But in written reviews, you have to have an opinion or it isn’t a review.

The problem is that the opinion absolutely must be central to the review, your opinion is critical – in every sense. Yet at exactly, precisely the same time, you personally do not matter in the slightest.

Plenty of people read some or many of the something like 16,000 reviews I wrote for BBC Ceefax, but not a single one of them ever read a single word because it was me and my review. They read it because they wanted to know, say, about the big new drama on BBC1. I was irrelevant and so I should be.

My value to them was that I’d seen it. I would hope that the fact that I’d seen a lot of drama, that I am a drama writer, all feeds in to my being useful and interesting, but really it probably doesn’t. There’s a new show, a new book, and here’s a fella who has seen or heard or read it. That is all.

Even then, even if I’ve done my job and conveyed to you what my one person’s opinion on the subject is, I’m not reviewing in isolation. My mother did read my BBC Ceefax reviews and wished I’d say that same thing as whoever did the ones on ITV Teletext, but all of us see or read many reviews.

I think the first one you come across colours all of the rest, but still you’re likely to at least get the gist of many. And you use them all to decide whether to watch or read, or whatever it is. There is so much out there, so many books, so many shows, you can’t read and watch them all so a helpful hand is useful.

However, once a reviewer thinks that their opinion, specifically theirs because it’s theirs, actually matters, that therefore they matter, they’re lost to me. And it’s usually extremely easy to spot it, you can tell extremely swiftly. You see this across every field, too. For instance there’s a particular technology journalist who pants about how difficult his job is and who acts as if his review of, say, Apple’s iOS 14 was both harder to achieve and more important than iOS 14 or whatever it is.

He’s an amateur, to my mind, but then now we all are. I read reviews before I buy a book, though I prefer reading extracts. I write reviews occasionally even though it’s no longer part of any work I’m commissioned for. We all write reviews and the sheer number of us has magnified what I didn’t like before.

The core, the purpose of a review truly has not altered in the faintest way. Unfortunately, there’s now so often the reviewer’s mistaken belief in their own importance, plus a tendency to shout in all caps that their opinion IS FACT SO THERE.

And unfortunately we’ve also gained an entirely new form of totally pointless review.

You’ve read them. They’re the ones that just recount the story at length and end with nothing more than an Amazon affiliate link at the end. That’s not a review, that’s someone pretending to be a writer.

There are also ones who over-analyse everything because the internet has no word count and they aren’t being paid anyway. I’ve had one of these: a Doctor Who of mine earned a detailed explanation of all my references to a science fiction masterpiece I’ve never heard of. That’s also not a review, that’s someone pretending to be an academic. It was fun, though. That was a three-biscuit read.

I nearly forgot. There’s also the astonishing number of reviews where you can quickly see that the reviewer hasn’t actually read the book. I think I forgot that because I want to forget it. I am always impressed when someone interviewing me actually has read the book or whatever it is, because there’s a lot you can usefully ask and a lot we can usefully discuss without your having gone to that trouble. But not doing it, and pretending you have, that makes me feel ill.

Having now sounded like I think all reviews deserve two stars at most, there are good ones. Don’t let me forget the shockingly few reviews that are useful to authors. I mean, what a reviewer thinks of your work can be insightful. It doesn’t tend to be much use because you’ve long moved on to the next thing, but it can be interesting.

It just doesn’t have to be, not to the author. It doesn’t have to be useful to him or her. It solely and exclusively must be useful to the audience.

So as to this point of hurting an author’s feelings or not, especially when they’ve worked so hard, I offer that my considered opinion is tough shit.

I am an author. If you give me a bad review –– and it’s well-written, if it has a point, if you make a case –– then thank you. Yes, I could be hurt by it, but if you put someone off reading me who would dislike my work as much as you do, you’ve helped them and to me that means you’ve done your job.

One of the reasons that I’m no longer writing reviews for BBC Ceefax is that they shut the bugger down. One of the reasons I’m not writing them for BBC News Online or Radio Times is that they dumped me. But the biggest reason is that as much as I believe in the potential usefulness of a review in this world where we are besieged by new books and drama, I’ve never been able to solely review things.

I have to write something too. Whether or not it gets good reviews, whether or not it even comes out. We have to try, don’t you think?

You’re thinking that our hour is up. Nuts, I was enjoy the chat. See you next week, okay?

The worst criticism I ever received

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I run a writers’ buddying programme for a group and sometimes get paired up with a writer myself. I love this, it’s always interesting and just occasionally you hear some war stories.

Or you tell them.

I was relaxed away in a buddying chat this week when something we talked about reminded me of the absolute worst criticism I have ever had from any writers or about anything I’ve written.

It’s got to be five years ago now and I’m going to change the names to protect the fact that I didn’t register all of them at the time, I’ve forgotten some since, and I’ve completely blanked on the main one.

You’re starting to understand why people criticise me.

But they do all the time, or rather they do my writing and, sure, sometimes it’s painful. Usually it’s neither here nor there and overall it’s great because it’s useful.

The reason I want to tell you about this one is that I mean it was the worst in more than one sense. Yes, no question, everyone in this group I met loathed my writing. “Are you published?” was the first thing I was asked when I arrived and their eye-widened surprise at the answer was the first clue I wasn’t going to enjoy this day-long event.

Except I hadn’t thought I would. I’d thought I might be savaged and – yes, I remember now, the line I was told beforehand was that this group will tear the skin off your arms, they are that vicious with their criticism. I’d spent years in BBC News, this sounded like home to me.

But I’ll tell you now. There were some nasty people in BBC News, just as there are everywhere, but when you got criticised, you’d earned it. The aim was not to destroy, it was to make a better piece of writing.

So for me, vicious criticism can equal valuable lesson.

The reason this was the worst criticism I’ve ever had, though, is that as well as the moderate vehemence it was delivered in, it was utter rubbish.

Stop that. You’re very nice but you have got to be thinking now that I was wrong, that I must really mean that the criticism given strongly was overwhelming and I’m saying it’s rubbish only as some male defence mechanism.

You’ve got to be thinking that, got to, so I’ve got to give you an example. I was told that I should change my novel to magical realism – specifically because the person who told me this happens to like magical realism.

“I like chocolate,” I told her, “but, you know, thanks.”

Someone else, I think it was someone else, had the sole useful comment in the session. My character apparently could not do what my plot required, not in the room she did it in. She would have to go to this other room and do some other thing first.

“Thank you very much,” I said. “I’ll fix that right now.”

I had the writing on my iPad and I changed that scene there in front of them. So I got something valuable and I put it into the book immediately. On-the-spot editing, improving my writing even as I was being told how to improve it. I turned the iPad around to show them and enthused about how much I was grateful and look, you’ve changed the book.

And yet it still took fifteen fucking minutes for them to shut up about how I must make this change. I wafted the iPad around from time to time. I think I read my own book to pass the time.

They also had some rule that the writer wasn’t allowed to defend or explain their writing until it had been thoroughly discussed by everyone else. So I had another zoned-out few minutes as they decided how I should proceed with one particular character in the opening chapter that they were reading. How I should develop her for the rest of the book.

“You mean the one we come to realise died on the second page?” I asked them. The sole thing I can still see from that day is the shock on all their faces.

No skin was removed my arms during this very long session, but I did occasionally lose the will to live. Again, though, you’re nice, so as good as you’re being to me listening to all of this, you are aware that there are at least two sides to everything and that this group would tell a very different story.

They did. They phoned me up the next day.

And told me that I’d misunderstood, it wasn’t that I’d been invited to join the group, it was that they had been auditioning me.

I laughed.

Plus they knew it would be a big disappointment, but they’d decided to go with someone else. Good luck with your writing, William.

It didn’t quite end there. I can’t remember now how long afterwards it was, but some weeks or months later, they contacted me again and said I could have another go. Of course I didn’t and of course I never will, but unfortunately in another sense, it did end there.

The real reason this was the worst ever criticism is that I’ve never written one single word more of that story. I’d say it’s a bit melodramatic of me to blame the group for that, except that I’ve also never read a single word of that story

Right now I can’t remember which piece it was and I certainly can’t find it. Maybe if I could and maybe if I read it now I might agree with this group’s dislike.

But criticism that I thought was worthless was still enough to puncture me. I went in eager to be eviscerated if it meant improving my writing yet a group that didn’t do that and which had no value for me still managed to stall a book forever.

I blame me but, still, this is really why it was the worst.

Why the Apple Watch means you should keep writing

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wg_Apple Watch-og_apple_watch-580This is going to take a time to get to its point, sorry. But Apple released details of its new Watch this week and a certain segment of the world has fallen apart.

It’s a pretty small segment yet it’s a loud one. And it’s saying Apple is bad, very bad. The watch does this or it doesn’t do that, it costs this or it doesn’t cost that, every bit of it is being criticised in volume. Mind you, what it does is also being praised in volume.

I was just disappointed – not surprised, to be fair – but disappointed at some of the reactions. I’ve nothing to do with Apple, they didn’t ask my advice on anything, but still I was disappointed because in many ways and at many times I’ve been a professional reactor. I’ve been a critic, I am now again writing software reviews. So I can’t help looking at critics with one eye on what they’re doing and one eye on whether I’m doing it too.

Here’s a criticism of Apple: one version of the Apple Watch costs £8,000 ($10,000). To me that’s one fact with an implicit second one – that I will never be able to afford that version – and this is all. Nothing else. I can’t extrapolate from that anything but that it’s a lot of money that I neither can or want to spend on a watch.

But to some critics this is ostensibly the end of Apple’s ambition to be “for the rest of us”. That’s it, Apple is cashing in, Apple is just out to make money, it is the end of days.

There is that word ‘ostensibly”, though. It is a fact that articles slamming Apple get more readers than ones praising it. Most people wouldn’t bother reading either, but if you’re an Apple hater then you enjoy the criticism. If you’re an Apple fan, you rather enjoy riffing on how pathetic the criticism is.

So I look at these criticism and I can’t tell whether they are genuine or just after getting some more readers. If it’s the latter then what can you do, haters gotta type.

But that does niggle at me. Professionally, I’m twitching at the thought of writing something whose sole purpose and existence is to get people to read it. Personally, I’ve realised that these criticisms have an impact.

Follow. I was on the MacNN podcast this week when Malcolm Owen talked about various Android phones that have been announced. He was quite dismissive of them and I asked about one Android feature that I think sounds really good: the way that if you put your phone face down on a desk, it mutes. Goes into Airplane Mode. Whatever the Android term is for not interrupting you while you’re working. I like that and, okay, I accept that a feature touted as being on Android first usually means it’s on one Android phone somewhere in the world first.

It’s on Malcolm’s phone and he says nope, he only ever got it to work once.

The hype of an Android feature had convinced me this was useful and I unthinkingly, certainly naively, assumed that it worked. Silly me.

So doubtlessly there are people out in the world reading and hearing criticisms of the Apple Watch and consciously or unconsciously making a decision about it. If all you hear is that it costs £8,000, you’re not going to consider buying one even though the real price is £299. That’s 26 times lower, by the way.

Now, someone buying or not buying an Apple Watch isn’t significant. They might love it if only they’d bought it; they might buy it and hate it. It’s just that seeing everything through the lens of perhaps self-serving criticism and being quick to diss before hearing anything substantial is so familiar to a writer. We have to be hard as writers and we are, it’s just that the thickness of our skin only protects us, it does not protect the work.

A piece of mine got a lot of criticism last year, criticism that – hand on heart – was in part so asinine that I had to bury a laugh. (“It should be a supernatural novel, I like supernatural novels.”) I went in to that session ready for a promised skin-tearing time and didn’t get it. Yet I haven’t written one word more of that book since. The criticism didn’t affect me, the critics didn’t affect me, but something affected that novel.

Nobody is ever going to get more readers because they’re criticising me but that doesn’t mean there aren’t other issues at play. The need to be heard, an inability to not say anything because you’ve got nothing to say. The expression of your own issues instead of anything to do with the book, the presumptions that one’s own preoccupations are correct and vital and important.

In that group, there was someone who’s set a novel in some particular area of London I’d never heard of. We weren’t in London, I’m not from the city and it’s not like the area was Westminster. I got the most deeply pitying look for asking where it was. The look was: you should know this, you aren’t a real writer, are you?

I’m just minded of this by a Facebook status I read this week about the Apple Watch. This is someone on Facebook, there’s no issue of getting more readers or not. It’s their real opinion. And their opinion is that the Apple Watch is of no interest because it doesn’t have X or Y, I can’t remember what. It wasn’t that the Apple Watch was of no interest to that Facebook writer, that would’ve been fine and normal, it was a dismissing dissing of the watch.

Whatever it is in us that makes us judge things before we see them ourselves, whatever it is that makes us slot ideas into categories and then judge those categories, let’s give it a rest.

Apple will keep on making that Watch unless the real thing, the actual physical product in people’s hands, proves to be a failure. It won’t stop because someone thinks it should run UNIX or needs to be set in a particularly obscure part of London.

Whatever you’re writing, write the damn thing and bollocks to anyone else. Get it done.