It’s not as if Google+ is dead, but you log on there and it seems like it is. Here’s one idea of why:
The internet is not a place of fierce loyalty. Create a transformational product or build a better service and people will use it. Thus Hotmail gave way to Gmail, and MySpace to Facebook. So you can understand why Google thought it could build a better social network in Google+. But that’s not what happened. Or at least, it wasn’t able to build a more popular social network. But why not?
The answer to the question of why Google+ failed is simple. It’s the reason why any social network succeeds or fails. The answer is photos. Google+ now has one of the best photo management tools there is, period. It finds your best pictures for you, it’s amazingly searchable, it auto-generates highlight films and cool photos albums, and it even turns your burst shots into animated GIFs. Fancy! But all of that came far too late in its history. The big mistake Google+ made was in starting out as a place for people to have meaty in-depth discussions.
It could be true. I’m not convinced because actually I like a meaty read and I’ve never had that from Google+. Still, read the full piece and see where he’s going with all this.