The truth you get when you drive 7 million miles

Google Maps is surely the most accurate mapping service on sale now or ever made – even if I find its iPhone app palpably annoying to figure out – but as well as all its technology, it has people. Some drive those dinky cars you’ve seen. Others change the maps under their fingers.

It’s an example of just how much you can do when you have a lot, I mean a lot, of data gathered from everyone and everywhere around you.

The maps we use to navigate have come a long way in a short time. Since the ’90s we’ve gone from glove boxes stuffed with paper maps to floorboards littered with Mapquest printouts to mindlessly obeying Siri or her nameless Google counterpart.

The maps behind those voices are packed with far more data than most people realize. On a recent visit to Mountain View, I got a peek at how the Google Maps team assembles their maps and refines them with a combination of algorithms and meticulous manual labor—an effort they call Ground Truth. The project launched in 2008, but it was mostly kept under wraps until just a couple years ago. It continues to grow, now covering 51 countries, and algorithms are playing a bigger role in extracting information from satellite, aerial, and Street View imagery.

The Huge, Unseen Operation Behind the Accuracy of Google Maps – Greg Miller, Wired (8 December 2014)

Read the full piece for more.

Productivity can go wrong in the biggest companies

When you or I fail to do something, it can be pretty bad but it is unlikely to have a visible impact on millions of people. You know where this is headed.

Apple never reveals its plans ahead of announcing them, but a fairly detailed report published prior to the conference from 9to5Mac laid out what it claimed was Apple’s map news.

Key changes included enhanced, “more reliable” data; more points of interest and better labels to make certain locations like airports, highways and parks easier to find; a cleaner maps interface; and public transit directions — that is, providing people with data about nearby buses, subways and trains. Further ahead, the report noted plans to integrate augmented reality features to give people images of what was nearby.

Why didn’t they appear? One tipster says it was a personnel issue: “Many developers left the company, no map improvements planned for iOS 8 release were finished in time. Mostly it was failure of project managers and engineering project managers, tasks were very badly planned, developers had to switch multiple times from project to project.”

It’s a take that is both contested and corroborated by our other source. “I would say that planning, project management and internal politics issues were a much more significant contributor to the failure to complete projects than developers leaving the group,” the source said.

Apple’s Maps are Still Lost – Techcrunch (9 June 2014)

I like Apple Maps: I find Google’s improved iPhone maps app a chore to work, though I too have been misdirected by Apple’s one.