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Self Distraction
Self Distraction
The 319 news stories I won’t read
It’s 319 now, it’ll be 320 any second and by next Tuesday evening I reckon it’ll be over a thousand.
All about Apple.
And I won’t read any of them.
I like Apple, my work has been transformed by some of their products and I am very aware that next Tuesday’s company event looks pretty big. I’m aware of the rumours that it will feature a watch too.
But.
Apple has a lot of events and while I enjoy them, I’ve grown very weary and also wary of the news coverage beforehand. Afterwards, fine: there can be some useful and interesting details. But beforehand, there isn’t news, there is a smash and grab attempt to get hits on news sites. One site has been posting stories most every day for months now with headlines, written in all caps, that begin with words like “BIGGEST APPLE LEAK EVER”. Sometimes the leak is around the level of an exclusive revelation that there are two Ps in Apple.
You can argue that I’m doing something similar here: I wanted you to click on this piece and it is ostensibly about Apple yet I’m not giving you any news. But it’s really about you and it’s really about news in general. I’m finding it surprisingly hard to ignore those Apple news stories in my RSS feed and I suppose that must mean I usually enjoy reading them.
But.
I’m sick of the cycle. After an event, you get news stories saying how wonderful Apple is and you get news stories saying how crap Apple is. You get companies that make iPhone cases going giddy, you get Apple’s rivals rubbishing everything. No way anyone will ever buy an iPhone. I rather enjoyed last year’s outcry of mockery over how Apple’s iPhones have now got 64-bit processors instead of 32-bits. Now, one reason I like Apple is that they usually say nuts to specifications, they concentrate on what you can actually do with the stuff. Whereas PC manufacturers are all about who has one more Ghz or one more pixel. I’ve been in a store with a sales woman telling me that it didn’t matter what I wanted to use the computer for, this one was using an Intel Pentium 99 XX YY ZZ Top processor. QED.
Consequently this 64-bit processor bit was unusual and it was on turf that Apple’s competitors usually scrap on. Which meant kneejerk reactions, instant kneejerk reactions. This is purely and simply a marketing stunt, you see, nobody would ever need that extra performance. So said every company who has since announced they’ve got a 64-bit model come out soon anyway, so there. And so said the one company that has actually done it, a year after Apple. I can’t remember what company that is, I just remember that they’ve released a 64-bit Android phone before Android can handle 64-bits.
Fine, that was fun.
What wasn’t was the few times that journalists have slammed Apple for not doing something. That would be fine, that would be fair comment, except that Apple does not ever say in advance what it’s going to do. So this criticism was really a condemnation of Apple for not doing something it didn’t say it would. That irritates me as a reader, that obfuscates the times when Apple actually makes bad moves or poor products, and it cuts me as a journalist because it’s speculation built atop bollocks.
I thought I was immune to this but that’s like saying adverts don’t work. There was one Apple event where I was disappointed because it didn’t include a particular thing. Now, I would say that this particular thing was something I wanted and knew I would use – as opposed to the smartwatch which I’m just curious about – but I can’t.
I’m sure it’s true, I’m sure that’s why I was disappointed, but I can’t tell you because it was many Apple events ago. Each one supersedes the last so they don’t so much blur together as fade away. I have re-watched Steve Jobs introduce the iPhone for the first time back in 2007 because that is a rather finely done presentation. (Though Microsoft does tend to go for a quieter, more subtle approach to its presentations.)
So there is a lot of kerfuffle before an Apple event, there is a lot more after it, and in the middle there is this event which gets erased by the next one.
It’s still an event.
And I enjoy them. So I intend to watch next Tuesday (6pm UK, 10am California) and hopefully have a good time. But without any rumour-fuelled bollocks in my head. Also without any genuine facts, but.
By the way, it’s now 332 stories I’m ignoring.
336.
The creativity spectrum and you
I’ve heard people tell me, “I’m just not that creative.” I don’t believe it. You are creative and ingenious and resourceful and brilliant. Creativity doesn’t have to be defined by the bounds of art or literature. Your creativity can reveal itself in so many different ways: parenting, relationships, wardrobe, problem-solving, ideas, shoelaces, Tumblrs, cooking.
Everyone is capable of creativity.
What I Wish I Knew About Creativity When I Was 20 – Kevan Lee, Buffer (26 August 2014)
I’ve also heard people telling me that they’re not creative but I believe them. Maybe I just rankle at how each time it’s happened to me, the person has been proud of it. You can argue that they are just claiming to be proud, that it’s a defensive attack. But that’s to presume everyone really wants to be creative and I think that is as wrong as these proud non-creatives are.
Still, maybe I just mix with the wrong crowd. Lee’s full article is part a reassurance that there is hope for the not-we and part an exploration of what we would tell our younger selves now if we could.
Specifically, he has 17 points which I’m sure would be useful for sending back in time but are also interesting for us as we are today.
The Nicest Place on the Internet
You’ll see.
All rise and sing a song of praise to your employer
Look, I worked for the BBC and we didn’t sing about it. We came close: we were so enthralled by the idea and the ideal of the corporation that we took lower pay and kept higher hopes, but still, there are limits. We used to get very, very sarcastic about the motivational signs around the offices. I can’t imagine how we would’ve reacted to having to sing songs about the Beeb.
But I’d like to. I’d like to imagine it. I’d like to have seen what we made of being asked to sing lyrics like this:
Thomas Watson is our inspiration,
Head and soul of our splendid I.B.M.
We are pledged to him in every nation,
Our President and most beloved man.
His wisdom has guided each division
In service to all humanity
We have grown and broadened with his vision,
None can match him or our great company.
T. J. Watson, we all honor you,
You’re so big and so square and so true,
We will follow and serve with you forever,
All the world must know what I. B. M. can do.—from “To Thos. J. Watson, President, I.B.M. Our Inspiration”
Altogether now.
That’s from a book called Songs of the IBM – and if the phrase “the IBM” doesn’t pin this down to a certain time for you, I will. It’s 1937. ‘Square’ was a compliment and workers were willing to compliment their bosses in 4/4 time.
Go take a look at Ars Technica’s coverage of this historical gem. No, don’t look, take a gawp.
Elders react to Oculus Rift
It makes a change from all those stories about teenagers reacting sarcastically to old technology: this is a video about older people reacting confusedly to new technology.
Notice that I said older, not old. And ‘elder’ is in the title of the video.
This has nothing to do with how I happen to be old enough that I have only just about got the faintest notion what Oculus Rift is and not quite as much interest:
You’re still on your own
Earlier this year I wrote a piece called You’re On Your Own and It’s Necessary. I did it over on my personal blog, Self Distract, but it so belonged here that I nicked it for the book Filling the Blank Screen.
The point of it was that we naturally turn to others when we are hoping to do something new but those others naturally hold us back. It’s a sticky subject and a rocky road but we do make ourselves into the people we are and our friends tend to be ten minutes behind us while our families can be years and years behind us.
What I recommended in the piece was that you seek out people who are doing what you want to do and you ask them about it. They are naturally going to be biased: if it’s worked for them, they will be enthusiastic and if it hasn’t, they’ll be over-enthusiastic to cover that they were wrong. But still right or wrong, genuine or false, real or not, they are speaking from experience.
I keep thinking and thinking about a writer I hired once. This was a very long time ago and what specific details I can remember, I can’t tell you. But let’s say he had a very specific niche he wrote in. That’s what I hired him for and he was fine, I was happy with the piece. We chatted away during the process, though, and he told me that he’d discussed this niche with his wife and they are concluded that he needed to invest in rather a lot of specialised equipment so that he was able to write from authority. I can picture that conversation, I’ve had that conversation, and it scares me.
Here were two smart people discussing something crucial to their futures. And I don’t know, but I had the impression his wife wasn’t a writer and wasn’t in this specialised niche. So her best source of information about it was her husband.
And I thought he was wrong.
This specialised equipment was expensive and it changes a lot, he would be spending a lot of money now and then regularly spending a lot more. I wasn’t sure there was enough interest in this specialism to earn him much money writing about it. He got that article out of me but I never returned to the topic while I was on that magazine.
I just think a lot about this pair discussing and deciding their futures based on a possibly false premise. I think about it a lot. I think about it especially when having potentially similar conversations with my wife, Angela. We discuss everything and I need her, I don’t feel I know something until I’ve got her take on it.
But very many times she will be working from only what I’ve told her. What if I’m wrong?
And I am wrong, of course, I am wrong often. Such as when I started writing this to you and I had an idea that I wanted to explore certain things. It was going to be all about that previous article – it was recently picked up by another site and I’ve had head-jerkingly gorgeous comments on it – and it was going to be about more. I was thinking about how when we write for places we can be deeply embedded there yet we can also be outsiders.
I was going to explore that as a way of baring my soul a bit to you. Making myself uncomfortable about it because I’m working with about ten groups and organisations and eight of them are making me feel terribly important, terribly good. But that leaves two where I am and I feel that I am an outsider.
I was going to examine why this was affecting me when I’m a writer and I am self-employed: I really belong only and solely to my own group, my own company. I was thinking about how you go native and it can colour how you see things.
But instead I went off into this business of whether I am wrong, whether we are wrong, ultimately whether we can ever be right. That cuts closer to me than even this inclusion/exclusion topic that is so on my mind this weekend. And I know that you’re finding it a bit miserable. I can see it in you.
You’re wrong.
Yes, we can end up making our decisions based on faulty or incomplete premises. We can certainly put too much on the shoulders of our partners even as we deny them impartial or better sources of information. But isn’t that life?
And isn’t that actually rather good? Scary, sure, but also alive.
I was with someone today who was going to a music festival specifically to find out what it was like, in fact going in order to have gone. She was planning it like mad, she spoke of finding out the rules when she gets there. I’ve never been to a music festival but it seems to me that the point of it, beyond hopefully enjoying the music, is to dive in without a plan, without all that much thought, and just swim.
It reminded me of a line in Doctor Who where Christopher Eccleston, performing a Russell T Davies script, says to a new companion that:
“The thing is, Adam, time travel is like visiting Paris. You can’t just read the guidebook, you’ve got to throw yourself in. Eat the food, use the wrong verbs, get charged double and end up kissing complete strangers – or is that just me?”
It gets harder. It really gets harder. But without deliberately making bad choices, without deliberately deluding yourself, take the impossibility of predicting the future as an excuse, as a reason, to go make as many futures as you can.
Sticks work better than carrots – official
I do this all the time: unless I work enough to earn these things, I constantly deny myself gardening, vegetables, milk chocolate, football, all sorts of things. I may help me cope with the loss of these with periodic dark chocolate, tea and good books but that’s private, that’s my business.
We do often hear that we can reward ourselves when we do something and I’ve done that. But there is an argument that the masochists amongst us are right to punish themselves into action. Plus, we’re writers, that’s practically a synonym for masochists.
Fast Company suggests what I think is a halfway house between punishment and reward. Risk. Specifically, do something to trigger our loss aversion, which is a technical term to describe our aversion to losing things.
Self-motivation comes in a numbers of forms but masochism, on its face, seems like a dubious strategy. But what if various boundaries aren’t enough?
In those cases, when something absolutely has to get done, we have another, albeit extreme suggestion: Waste large sums of money.
“The science of loss aversion says that we hate losing $100 about twice as much as we like winning $100,” said Nick Crocker, behavior change expert and founder of the fitness app Sessions, which MyFitnessPal acquired in 2013.
What Results? Try Punishing Yourself – Rebecca Greenfield, Fast Company (28 August 2014)
Greenfield’s full piece makes this case but uses a New York Times article about loss aversion and that article is more akin to the sunk cost theory I’ve covered before. This is off the point of punishing yourself to get results but I think it does tie in to how we hang on to things we should ditch but just can’t because we fear losing anything.
New York Times:
The psychologists Daniel Kahneman and Amos Tversky showed that even something as simple as a coin toss demonstrates our aversion to loss. In a recent interviews, Mr. Kahneman shared the usual response he gets to his offer of a coin toss:
“In my classes, I say: ‘I’m going to toss a coin, and if it’s tails, you lose $10. How much would you have to gain on winning in order for this gamble to be acceptable to you?’
“People want more than $20 before it is acceptable. And now I’ve been doing the same thing with executives or very rich people, asking about tossing a coin and losing $10,000 if it’s tails. And they want $20,000 before they’ll take the gamble.”
In other words, we’re willing to leave a lot of money on the table to avoid the possibility of losing.
The Sketch Guy: Overcoming an Aversion to Loss – Carl Richards, New York Times (9 Decemeber 2013)
Sometimes you just have to let things go. Because they’re already gone.
Streaming yourself writing – madness or genius?
I lean toward madness. But that’s just in general life. Over this specific question, I truly do not know. I do know that I won’t be doing this. But maybe it has more benefits than it might seem. This is a video of a fella named Ross Pruden. It’s a video of him writing. For hours.
Actually, for four hours. He says at the top that it’s a marathon five-hour writing session but, face it, he could’ve been pretty sure nobody would watch to the end to find out. Let the man have a lunch break, why don’t you?
There’s a lot of piddling about at the top but then it is a straight locked-off shot of this man typing. You can’t see what he’s writing but there is a clock, a word count and a total number of stories he’s written. All these numbers go up just about exactly as excitingly as football scores change on Ceefax. I’m honestly torn over what I’d watch more of: at least football has – no, I’m stuck for anything football has. Fortunately, there are other choices than football or this, but before you too race off to ANYTHING else, do take a peek.
Take a peek to see if I’m kidding. I’m not, but you need to know. And then have a think: is he doing this because it’s a brutally persistent form of accountability? To save you digging into this as I have, you should know that Pruden has a bit of a mission on: he was trying to raise Kickstarter funds for a writing project. Is it a spoiler if I tell you he succeeded? Take a look at his Kickstarter page.
But maybe, just maybe, we could live stream ourselves writing. You and I. Maybe it would be competing for the world’s most boring Skype call – a hotly contested trophy – or maybe it would really, really, really make us write.
You go first.
After Pruden: