Let’s cut to it. The one you’re going to get is the cheapest. Except the Apple Watch comes in two sizes: 38mm and 42mm. For once the smaller device is the cheaper – doesn’t it cost more to squeeze components down? – and that will cost you £299.

The 42mm one will cost you £339.

This price level is called the Apple Watch Sport and I am not a sporting kinda guy but I will pretend I am as the next level up is a big step. Oddly, the next one is just called the Apple Watch: there’s no qualifier, no extra word in the name. It has the same two sizes and the smaller is £479.

Then there’s the Apple Watch Edition, the gold one. That starts from £8,000.

Told you that you’re going to get the cheapest. I have zero problems with this in terms of the watch: I neither want nor can afford to spend £8,000 on a watch. But the standard straps on the cheapest one do look cheap. I don’t have zero problems with that, I have something just above zero. It’s just that I think they might be uncomfortable: they look uncomfortable.

Still, whatever watch you buy, you can buy other straps, they’re just ranging from doable to silly money.

Nonetheless, they had me since last year.

Read more about the Apple Watch including all the UK pricing details on the official site. You’ve got up to 24 April to save.