Short answer, probably no.

LG is soon to unveil a smartwatch and it will be round. That is surprisingly alluring to me, except of course that we’ve seen squared-off watches and we’ve seen bricks around people’s wrists so maybe it’s not surprising.

But what this teaser doesn’t do – well, it doesn’t show you much of the watch at all really, but what else it doesn’t do is acknowledge you’re not going to buy one when you think Apple is about to release a smartwatch.

I’ve no idea if or when Apple will but all the signs point to it and those signs are enough to make me pause before dropping hundreds of pounds (or whatever LG charges) on something else. I do like Apple design so I expect any watch that company does to be deeply thought out and genuinely useful. Probably also expensive. But I’d rather spend a lot of cash on something good than a little less cash on something that isn’t.

But I’ll be looking to see what LG does with this.