Strap yourself in: I’m going to name drop. Well, place name drop. I missed all of Google’s Android announcements yesterday because I spent the day in Parliament.
Oh, come on. It’s the best I’ve got, just pretend to be impressed.
Fine.
Fine.
I missed the Google announcements and I had planned to get you some proper catch-up coverage in case you missed it too. But it was a strange announcement.
It was at Google’s I/O conference which is pretty much the same thing as Apple’s WWDC: it’s an annual gig officially for software developers but which has become more. These are now platforms for Google and Apple to show off new things. That’s typically new things for consumers as well as developers, but not necessarily.
This year’s Apple WWDC didn’t have any new hardware, for instance, and it’s considered a success for how much it did for developers. It’s also a success for how Apple-slick it was with the company’s presenting style. It doesn’t always work and when it’s off, it’s a clanging bell, but when it does work, it’s the kind of presentation you would want to give. Quick but not rushed, long enough to be detailed but not long enough to feel padded. Witty helps.
It’s a lot harder to do than it seems and nobody’s expected Google to be as good. You expect Google to have lots to say and maybe to eschew style and slickness for straightforward practicality.
None of that happened.
Not the straightforward, certainly not the style. Instead, it is reported that one journalist in the audience fell asleep. It’s reported everywhere that the presentation was boring, extremely long, extremely padded and while it had many announcements, they were muddled and confusing and lost.
By today I expect us to see Android fan boys usefully explaining the actual features and details that were hidden in the mess. But for now, I want you to see a good rundown of the event in this article. Really, I want you to see the title of the article.
Do to take a read of “We watched Google’s 3-hour keynote so you wouldn’t have to” on Cult of Android.
Three hours? What the L?