Present imperfect

I do a lot of presenting now so I’m thinking about it all constantly and yesterday’s Google presentation isn’t helping. But it is fascinating. Cult of Android ran this story, We Watched Google’s 3-Hour Keynote So You Wouldn’t Have To which tells you the Android community’s take but cult of Mac, on the other hand, went for this:

As the event dragged on, the tone on Twitter went from restrained interest about Google’s somewhat underwhelming announcements to reports of sleeping reporters and jabs at the ponderous presentation’s length. “Apple just launched a keynote shortener,” tweeted Dave Pell

That’s from a piece called Copy this please: 9 things Apple can teach Google about Keynotes. It continues:

Find your Steve Jobs: Tim Cook is no Steve Jobs, so Apple looked inside and found a suitable replacement to become the face of the company. Apple exec Craig Federighi emerged as the company’s new “Superman” presenter at this year’s WWDC. Google’s Sundar Pichai might be “the most powerful man in mobile,” but he’s no Federighi.

Cult of Mac writer Lewis Wallace is right that Craig Federighi is quite the star presenter now. But he wasn’t before. It takes time and standing up in front of millions of people online before you get that good. So hopefully Google will take a telling from how poorly this year’s event went and is going to come back strong.

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