Most people do not create things. At least, they don’t create anything that many other people will ever know about. You can cook for your family for twenty years, nobody outside the ungrateful brats will ever know. You can save your multinational corporation a billion pounds and they definitely won’t tell the world. But if you do something that goes out to people, if you do create something or write something or produce something, you will be hated.
You’ll also hopefully be liked or even loved but the guaranteed one is hated.
In a study published in the Journal of Personality and Social Psychology, researchers examined predispositions towards topics that subjects knew nothing about.
Some critics are harsh by nature, not because of what they see in the creation they are criticizing.
They found a reliable trend in the responses of certain participants. Despite being asked about a myriad of unconnected topics—and asked again about new topics at a later date, to confirm they weren’t just in a bad mood—they found two abnormal groups who they classified as “likers” and “haters.” The “likers” tended to rate most things positively with zero external information, and the haters… well, you know where this is going.
I’d like Ciotti to use the word ‘myriad’ correctly but we are many years into that process by which the misuse of a word becomes the correct use just because nobody can be bothered to stop it. Nonetheless, the rest of the piece is particularly interesting about how all this applies to what we write online – and why we get some hatred back.