Oh, give me strength. I have been obsessed with time as a writer for my entire life – you can see that theme in just about every fiction I write. And I’ve been panicked about time for just as long – I may even be chronophobic, I’m so constantly anxious about not having achieved anything, not being ready, not being good enough yet in this frustratingly short lifespan we have.

And now I’ve only gone and found a new time to think about.

It’s called watchtime, perhaps you know it already.

My 58keys YouTube series has six episodes, totalling 58 minutes and 31 seconds, so far. A few hundred people have watched, which is great, and reportedly they have in total watched 22 hours of it. Actually, 21 hours and 58 minutes.

Compare that to the millions of hours of watchtime other shows get and it’s rubbish. Compare it to the zero watchtime hours I had before I made the show, and it’s amazing.

And if you do what I appear to be doing now, it’s dizzying. I think about that watchtime, I check it a lot, but I also think about the individual running times of each episode, I think about when I am or am not using that time well, I’m thinking about the watchtime compared to how long any one or all of the episodes have taken to make. I’m thinking about the next two episodes which I finished last weekend and will publish in one and two weeks. I’m thinking about the social media that I wrote when I finished each episode and is currently scheduled to automatically post when the show is published. I’m thinking about when the best time for all of this is.

Watchtime, calendar time, production time, durations, time of day, day of week, time as a commodity and a tool, time it takes to edit, best times to shoot because of the lighting, best days to shoot because I’m not committed to something else but I am also not so knackered that I’m incoherent, time as a barrier – I’d like to be further ahead with episodes but that takes time I haven’t quite got yet. Plus I really need to fit in a haircut.

All of this time has a shape. I’ve got an hour of 58keys now, but that’s split across six videos. When you’re doing an actual hour, one 60-minute something, you’re thinking about the top of the hour and the bottom, you’re thinking about what works at the start, how it must end, you’re shaping the minutes. I am doing the same with these 8- to 17-minute episodes. (I worried so much about the 17-minute one being too long, but it’s by far the most popular episode so far. By far.)

Nobody watching should ever think about this, but when making it I am deeply conscious of every second. I’m not saying I’m any good at each second, I’m telling you I lie awake at night deciding to reshoot whole episodes because I can convey the information better or at least faster.

And my favourite part of all this so far is video editing. Sitting in front of Final Cut Pro X at midnight, looking at one minute of me talking, comparing that to the episode’s duration so far, and realising that with a single cutaway mid-sentence to something else, I can ditch 45 seconds of me and make the world a better place.

So now there’s real time, there’s me sitting in the dark, and there’s the duration of the video as recorded, the duration of the video as edited, and all these minutes of trims taken away from it.

In the olden days, thousands and thousands of years ago, there was when the sun came up and when the sun went down. Now there’s all this.

Look at what we do. Look at how much we try to wedge in to our days, and how much we can treat time as this product we shape and sell. And yet there isn’t a single thing we can do to make even one extra second of time.

I could grow an ulcer from how much I worry about time and it isn’t funny that the obvious solution is to take some time off.