I am struggling to think of a title for our natter today. Which is possibly ironic, as it’s titles that are on my mind. There are times when I think I am really good at them, then many more times like today when I realise I’m not. And occasionally there are other times when I get a title I like so much that I head off into a script or an article or even a book just so I can use it.

That’s definitely how I ended up sending out a script that was definitely something to do with Time, definitely also something to do with accidents or medicine or something. Look, it was years ago, okay? But I did write a script called – oh, right, yes, it was definitely about time and consequences, because I had the title “Causality”.

And consequently had a producer rejecting it with the kind note that I might like to check out BBC1 on Saturday evenings when there is a hospital TV series of that name. And consequently I had to send him a polite, possibly timid, note right back saying oh, no, there isn’t.

Flash forward more years than I am going to admit, and I can tell you where I was standing when I thought of the title for a play I’ve just finished. It was last year – I could look up the date but you’re in a hurry – and I was running a day-long workshop on writing for business. It was for the Federation of Entertainment Unions and I had something like 25 people, all professional, full-time creative freelancers across writing, acting, journalism and music. And we were working on how you write a blurb to describe your current project.

They all had their heads down writing for ten minutes, I was taking this moment to think that as much as I relish the FEU work, what I love is that I’ll do that one day and the next I’ll be on a script. And then I sank a bit as I thought about this particular script which, for about half a dozen reasons, was ridiculously complicated. So much so that I was half spending my time embedded in research and half spending my time pretending I needed more research because otherwise I’d have to actually write.

Sod it, I thought. These people are all struggling to write a description of their current project, this is mine, I’m going to write a description. There can’t have been more than three minutes left on the exercise so I couldn’t overthink it, I just wrote a description –– and a title.

It is not that the title was random. I can’t tell you what it is yet but even if I could, it wouldn’t blow you away with its brilliance, you’d just see that it was the right title for this. But that was the thing: it was the right title and that apparently thoughtless decision in that room has stayed. About a year on, that is still the title of the play.

And it would be. Because it is the right title. What’s more, what’s so very much more, is that having made that call and decided on that title, it was as if all the Tetris blocks that were making this story hard to tell had now lined up. They snapped into place. Writing it was a bit damn harder than that sounds, but having plucked the title out of the mass and the mess of details, I had the entire route from the start to the end of the play.

That’s not happened to me before. A good title has sold a piece, I know that. A good title has given me the launch I needed for an article.

But this is the first time that the right title has enabled the entire play.

Bet you it has to change.