It apparently means “creative destruction”. I’d not heard the word before and I still can’t pronounce it with confidence, I also have a bit of doubt that I can spell it. So think of this paragraph as my making a run up to leaping straight in to it and seeing if I can write the word Schumpeterianism.

I need tea. Don’t ask me to do that again.

I’d like you to nip straight to this Lifehacker article rather than listen to me but so you know what you’re getting, it’s really a piece about how to take criticism and use it. How to take criticism without it hurting. For some reason this week I’ve been in several conversations where something similar has come up: my The Blank Screen book has a whole chapter called How to Get Rejected and it’s helped people. A reader tweeted at me that this specific chapter had ignited him. Oh, that felt good.

But hang on, you can read The Blank Screen any time. (If you’re in the States, it’s waiting for you here instead.) Have you already seen this article about – deep breath and no, I hadn’t thought of copy-and-paste until you just said it – Schumpeterianism?

If I got that word wrong the first time, I’ve now just copied-and-pasted the error. So much for your great idea, thanks a bunch. I blame you.

The you who I hope is now nipping off to read the original piece here on Lifehacker: http://lifehacker.com/apply-schumpeterianism-to-push-through-criticism-and-1473769363