Don’t buy anything from Apple today

Apple is making an announcement later today – 18:00 BST, 10:00 PDT – and apparently you can find out pretty much everything already by reading rumour websites. I’ve got an easier solution: just don’t buy any Apple products until after the announcement.

You can wait until tomorrow, you know you can. In the meantime, I will be watching the announcement because Apple puts on a bit of a show. It’s exactly the same show every time but it’s usually well done and I usually end up at least wanting to spend some money afterwards, if I don’t actually end up spending some money afterwards.

Times being what they are, ie September, though, you can be sure that iOS 10 will be included in the show and that’s free. It’s been in beta for some months and I’ve grown terribly keen on almost all of it.

You can watch the Apple announcement direct from the company itself right here. One thing about it does give me pause: the last time Apple made one of its announcements I was writing for a website called MacNN and had a really good time covering it. It was like being back in a newsroom. Now MacNN is closed and so I’ll be watching today’s Apple news like a viewer again. That won’t change the news and it can’t matter to anyone but me, but it matters to me.