pizza

Honk if you want pizza

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What is this, bad-but-delicious food day? Completely unrelated to the pizza-ordering fridge magnet comes this: you ordering pizza via your car.

That’s not as in driving to the restaurant, that’s not as in asking KITT where the nearest takeaway is, that’s as in:

The pilot test will let some lucky car owners order a stuffed-crust gut-bomb from the comfort of their drivers’ seats. When the car arrives for pickup in a designated parking spot, bluetooth sensors will alert the Pizza Hut staff of its arrival so they can deliver the pizza to the car. A Visa exec said the company will soon announce the car manufacturers that are on board. It’s not yet clear how many locations will be part of the future pilot test, which will run for three months later this year in Northern California.

“It’s the start of what I hope will be a commercial rollout of not just a frictionless quick-serve restaurant experience but many other use cases,” said Bill Gajda, Visa’s senior vice president of Innovation and Strategic Partnerships, noting pay-by-car opportunities at gas stations and parking meters, too.

Visa Seriously Wants You to Pay for Pizza and Gas With Your Car – Jason Del Rey, Re/code (2 March 2015)

One caveat. This is something announced at Mobile World Congress in Barcelona. So it’s a trade show. Trade shows are where companies talk up products they haven’t made yet. And while I don’t know anything about MWC’s track record, I am a cynic over ones such as the Consumer Electronics Show where most products are fantasies. So maybe it’ll happen, maybe it won’t, but if it does then it looks like it will save you the arduous walk from your car to the Pizza Hut counter. And back.

The very bad, very good pizza idea

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Ignore what I’m about to show you. Focus on how you should eat regularly and eat well. But since you work all the time and it’s common to find you looking in the fridge late in the evening, it’s possibly a public service to tell you about this. This is new. This requires you to close that refrigerator door and then tap your finger against a kind of fridge magnet.

This is why:

Say hello to the Click’N’Pizza. Invented by an Italian startup called La Comanda, the Click’N’Pizza is a big magnetic button that sits on your refrigerator. When you push it, your favorite pizza order is sent in to the local pizza place and a pizza is sent to your house.

That’s it.

Ladies and gentlemen, we are living in a glorious pizza future.

Carlo Brianza, the CEO and founder of La Comanda, is a pleasant Italian man with salt-and-pepper hair and a passion for both pizza and simplicity.

“I can order my favorite pizza with one click,” he said, holding down a big red button until an exuberant “Pizza is coming!” message appeared on the screen.

“This is the real one click,” he added. “Not the Web one click.”

Click’N’Pizza Is a Magic Button That Delivers Pizza to Your House in One Click – Jason O. Gilbert, Yahoo! Tech (2 March 2015)

You have been warned. For more details, read the full story.