[Photo: Apple]

Give Apple credit: anyone else would be doing a big launch presentation about this but they just slipped it out with a press release and an updated website. And I’m kind of with them: there’s nothing new per se in these models. But it’s a lot of years since I gave much of a damn about a 1 pixel improvement or a 1 microhertz speed improvement, I am all for what you can do with computers.

And how much it costs you to do it.

That’s the news today: the new MacBook Airs are starting at £749. If you’re a PC user who has often spent no more than thruppence on a computer, you’ve just winced and I am just about to point out that you spent that thruppence often. Often. And added bits. Whereas I updated my Mac after six years solid, heavy use – and I still use that one for some jobs.

Spend your money wisely, spend it here – and remember when MacBook Airs came sliding out of manilla envelopes and were the most expensive things in the world ever:.