Medium writer Gilad Lotan argues that as addicted as we are to lists in articles, we are particularly prone to odd numbers. Especially 29.
And I thought the reason we saw so many of these articles was just that they are easy for the writers. Write a list, forget bothering to have a structure or any reason for the reader to read on through the whole piece. I have obviously never done this ever, ever.
But if I were to do it, I would use lists. Let me give you 29 reasons why:
You make a Listicle. How long should it be? 5 items feels a bit short. 30 Feels a tad long, and way too even. But 29 seems like a good, shareable length. What if I tell you that using data we’ve found statistically significant difference between performance of odd vs. even numbers? Sounds odd? Read on.
Lists have been around for a long time. From the Bible to the Billboard charts, packaging items in lists is an effective way to gain heightened attention from a broader audience. The format makes content more easily consumable, promising an effortless way to get through a finite amount of information. Choosing the right length involves a dash of voodoo magic and a lot of speculation.
For once, the speculation seems sound and backed up by experimental data. Do have a read of the full piece.