It’s a video with jaunty editing, a kind of indie-pop-folk-happy soundtrack and lots of folk looking very happy with their computers. The only thing that stops this being an actual ad is that they ain’t paying me and I’m not trying to sell you anything.

Take a look at it, though, would you? This is aimed at small business owners and its a promo for FileMaker Pro, a database service. I used to run my Radio Times On This Day research through FileMaker Pro, I wrote The Beiderbecke Affair book using it, I like FileMaker Pro a lot.

And you can find more details about FileMaker on its official site.