My personal blog this week is about a claim that ebooks and specifically Kindle have had their day and are now steadying off as just one format instead of the dominant one. I don’t know if it’s true but there’s something to it and I’d be okay if ebooks stayed as one option.
I just wish Kindle books weren’t so ugly.
I stayed out of this both on here and in my head because I thought Amazon vs Hachette would play itself out quickly, that there was doubtlessly posturing and arguments on both sides, and that I didn’t really understand all the ramifications anyway. Then Amazon sent out a cloying email that so antagonised me I had to vent about it. Apparently their plea for us to email Hachette worked enough, though, because now Hachette has replied publicly.
I still don’t understand all the ramifications. And I’m still not saying Amazon is the bad guy, I’ve just said that they write some really aggravatingly patronising bollocks in their emails. So for completeness, here’s the full text of Hachette’s response.
Thank you for writing to me in response to Amazon’s email. I appreciate that you care enough about books to take the time to write. We usually don’t comment publicly while negotiating, but I’ve received a lot of requests for Hachette’s response to the issues raised by Amazon, and want to reply with a few facts.
• Hachette sets prices for our books entirely on our own, not in collusion with anyone.
• We set our ebook prices far below corresponding print book prices, reflecting savings in manufacturing and shipping.
• More than 80% of the ebooks we publish are priced at $9.99 or lower.
• Those few priced higher—most at $11.99 and $12.99—are less than half the price of their print versions.
• Those higher priced ebooks will have lower prices soon, when the paperback version is published.
• The invention of mass-market paperbacks was great for all because it was not intended to replace hardbacks but to create a new format available later, at a lower price.
As a publisher, we work to bring a variety of great books to readers, in a variety of formats and prices. We know by experience that there is not one appropriate price for all ebooks, and that all ebooks do not belong in the same $9.99 box. Unlike retailers, publishers invest heavily in individual books, often for years, before we see any revenue. We invest in advances against royalties, editing, design, production, marketing, warehousing, shipping, piracy protection, and more. We recoup these costs from sales of all the versions of the book that we publish—hardcover, paperback, large print, audio, and ebook. While ebooks do not have the $2-$3 costs of manufacturing, warehousing, and shipping that print books have, their selling price carries a share of all our investments in the book.This dispute started because Amazon is seeking a lot more profit and even more market share, at the expense of authors, bricks and mortar bookstores, and ourselves. Both Hachette and Amazon are big businesses and neither should claim a monopoly on enlightenment, but we do believe in a book industry where talent is respected and choice continues to be offered to the reading public.
Once again, we call on Amazon to withdraw the sanctions against Hachette’s authors that they have unilaterally imposed, and restore their books to normal levels of availability. We are negotiating in good faith. These punitive actions are not necessary, nor what we would expect from a trusted business partner.
Thank you again and best wishes,
Michael Pietsch [Hachette CEO]
Thanks to Digital Book World for the text and to Jason Arnopp for the tipoff.
Don’t we have enough ereaders? Alongside the hardware ones like Kindle, Nook and Kobo, we have the software ones: you can read Kindle books on iPads. And iPads have iBooks.
That’s my personal favourite: iBooks. The range of titles available is clearly much smaller than on Kindle but wherever a book is on both, I’ll buy the iBooks version. Even if it costs a little more. It’s only ever a little bit more and the reading experience is worth it. Kindle feels very clunky-ugly to me, like you’re accepting a substandard product in order to get the convenience of an ebook. Whereas iBooks just feel like books.
So I think we’re well served by iBooks and it’s pretty clear that we are very well served in volume by Kindle. What we aren’t doing is making enough money for publishers. Amazon takes money from the publishers for Kindle, Apple does the same for iBooks. Mills & Boon has decided to circumvent that by selling its own books in its own reader.
I’d be surprised if they also took the titles off iBooks and Kindle but you would certainly make the publisher happiest if you bought from them and you then read their books in their reader.
It’s not a bad ereader, either. It’s basic and it feels like you’re reading a PDF chopped up into pages but maybe you are.
What’s less clear is how much the books cost compared to other services. It’s a clunky process to sign up: you need both a Mills & Book account and an Adobe ID; I have an Adobe ID but it wasn’t recognised and I got a bit bored schlepping through setting all this up again so I admit I stopped.
I’m reminded of UltraViolet: a bunch of companies decide they don’t like paying Apple a cut so they go their own way but can’t quite pull it off. It’s as if the companies can’t agree with each other so users end up having to log in here and there and elsewhere. The need for both a Mills & Boon ID and an Adobe ID is that kind of thing.
If you’re a fan and you already have a Mills & Boon account, I’d have a go at signing up but then compare prices across all the services. I’m seeing prices vary from free to £3.49 and can’t fathom a pattern to it.
But the Mills & Boon ereader is free: you can get there here now and it comes with a few books.