So there’s this fella named Stefan Sagmeister, right, and every seven years he closes his design business for the next 12 months. The obvious first thought is that this is nice for him, a second obvious thought is that you hope it’s nice for his staff if he has any – he’s not all that clear on this point – and maybe a third obvious thought is that this idea is bloody expensive.

I suspect that last, least, most unlikely obvious thought is that you’ll do this too or that you could do it too. Still, he’s very convincing about the benefits and actually rather convincing about the necessity too. Enough so that it’s making me wonder whether I’d benefit from closing my business for a minute.