The other day I was a bit sniffy about an interview with this designer, Michael Beirut – seriously, if he were any more famous you’d have heard of him – in which he said something about even boring jobs can be important because they touch so many people’s lives. So far, so fine, but then the examples he gave were so interesting I thought he’d list his sense of scale.

Not so much.

Watch him now in full flow in his own talk

Michael Bierut: 5 Secrets from 86 Notebooks from 99U on Vimeo.