I have a problem with this headline because I think all the work in this video is deeply interesting. But the designer in it insists he learnt the lesson that even work that seems dull may reach out and change peoples’ lives. I don’t need convincing.

Instead of just going through the motions on your next project [says 99U], look for the hidden opportunities you already have. On The Creative Influence, graphic designer Michael Bierut challenges us to look for opportunities in even the most dull assignments. He speaks about his mentor, designer Massimo Vignelli, when he was asked to sort through the chaos of the New York subway signage during the 1960s.

Michael Bierut: Make the Best of What You’ve Got – Stephanie Kaptein, 99U (22 July 2014)