Aim big, set goals, focus hard and work long hours. Or, you know, don’t. Creativity Post (via 99U) has advice that goes against the grain but apparently works. Or at least works for the industry figures who’ve each been quoted for this piece about your own business:

We all love to take advice from people who’ve previously been through the same situations as us or who are further along a similar path to us. For entrepreneurs this is particularly useful, since it’s such a difficult, unknown path to tread sometimes. Funnily enough, some of the advice I’ve come across through reading interviews and articles from famous entrepreneurs is often counterintuitive to what I would expect them to say. I thought it would be interesting to gather some of this advice into one place, so here are ten of the most counterintuitive pieces of advice I’ve come across from famous entrepreneur.
Creativity Post

I’m leaning toward being sarcastic about this because you can walk away with the certain-sure knowledge that the answer to business success is to take what advice you fancy and do something else anyway. But actually there is a huge amount in here that’s making me think. Some of it’s backing up ideas I’ve had, some of it is challenging assumptions. It’s a good read.