I actually enjoy typing, I seriously do. I can’t handwrite, I can’t think with a pen, I can only work and fashion words or thoughts with a keyboard. So I resisted TextExpander for years: it’s a Mac utility that lets you type, say, “;em” and if you do it without the speech marks, it types out your email address.

It’s up to you what those letters are, it’s up to you what text gets expanded. Since I started writing Doctor Who stories, for instance, some fans made a Wikipedia entry for me and I am chuffed about that. I chuff about it enough that it’s handy to be able to type “;wiki” and have TextExpander change that to the link: http://en.wikipedia.org/wiki/William_Gallagher_(writer)

That probably happened too quickly for you to see.

I use TextExpander instead of email signatures: I’m not really a fan of signatures but since I write for so many different people in so many different forms, it’s really handy to be able to sign off with a link to my books if I’m writing to a publisher, to my journalism if I’m emailing a magazine. So I do that. And I do the wiki thing and I do the email address. I do my bank details too: because I keep forgetting them and you don’t want to get a digit wrong in that.

I also have a rather complicated TextExpander snippet – they’re called snippets – which I run when I’ve started a particular email. Two keys and it’s filled out the recipient, the subject, the body copy of the message and has thrown up a form asking me for the bits that change. It’s a financial thing so it asks me about this account and that invoicing amount and then it pops all that into the message, signs it off and I just hit send.

So I still love typing but I use TextExpander more and more to do more and more of the repetitive, ordinary typing. I installed it back in June and its internal look-at-me statistics panel stays it has saved me 78.88 hours of typing. I am highly suspicious of the maths behind that, but there is no question that it works very well for me and that I’ve come to lean on it a lot. There’s definitely no question because I routinely find it a right pain that you can’t do the same thing on iOS.

(There is a TextExpander for iOS but it’s handicapped by Apple’s app rules and actually right now the firm is nattering with Apple because it’s going to have to change how it does what little it does there.)

But.

The whole point of this is by way of telling you first that there is this thing called TextExpander which is as good as advertised, and second that it is currently on sale.

From about now until Monday 2 December, 2013, it’s 50% off. That makes it £13.47 and just typing those digits makes me wince: I paid twice that. I know it’s worth it. But when it was the full price it was just expensive enough to make me hesitate; at £13.47 I’d have bought it in a bilnk. Let me recommend that you buy it in a blink.

To get the offer, you need to follow this link: http://sites.fastspring.com/smile/product/te?coupon=TE2013BFF

I don’t get any kickback for that, I just get the kick out of knowing that you’re going to have a good time with it.