I’m not great at this but I try. If you give me your phone number or I’ve found you on some research thing, I will add you to my Contacts list. I don’t like the word Contacts, I’m not suddenly thinking of you as a contact instead of a human being. But I am adding and I will add you to my Contacts app. Whatever machine I’m near at the time – iPhone, iPad or Mac – I will try to enter your number right after we’ve spoken.

Given how easy it is to get photographs of people now too, I will often drag a photo to your contacts page too. That usually happens if I’m on my Mac and you’re not obscure. Or have the same name as someone who turns up a lot on Google. If all of this is true, one drag and you’re in my book.

Which is why today I got a call from a charmingly modest woman who wondered if I remembered her – and of course I did. She rang on my mobile, there was her name in big letters and there was her photo from her website. I hope that I would’ve remembered anyway but I’m suffering under a cold not terribly with it today, so this was a real boon.

All because when we spoke a couple of weeks ago, I put her name and photo into my contacts app. Right away.