Imagine Facebook without the ads. Twitter without the –

– actually, just a quick aside. Have you noticed how visually Twitter has changed? When it was spot at the bar, when I loved Twitter, it was all text, all the time. Now I look at the feed and it’s predominantly images. Feels like a very different service and I’ve now been so quickly and readily drawn back in to it.

Maybe that is why Ello is interesting.

I think this new social media platform sees itself as less a Twitter without ads and more a Facebook without them. Currently it’s very sparse and minimalist and apart from how I could do without all the writing being in Courier, I’m oddly warming to its cold white starkness.

I just don’t know what I’m doing. Right now you have to be invited and I haven’t figured out how or whether I can invite you. So I can’t say come on over, but I can say you should go take a look at its front page and see what you think.

Note that if you type in the URL, it’s “ello.co”. Watch that your browser doesn’t automatically complete that as .com since ello.com is something else altogether.

It’s something else.

When you are on Ello, look me up, would you? I’m on as williamgallagher