The number of individuals who know how to make a can of Coke is zero. The number of individual nations that could produce a can of Coke is zero. This famously American product is not American at all. Invention and creation is something we are all in together. Modern tool chains are so long and complex that they bind us into one people and one planet. They are not only chains of tools, they are also chains of minds: local and foreign, ancient and modern, living and dead — the result of disparate invention and intelligence distributed over time and space. Coca-Cola did not teach the world to sing, no matter what its commercials suggest, yet every can of Coke contains humanity’s choir.

What Coke Contains – Kevin Ashton, Medium (27 February 2013)

I would recommend the full piece to you regardless because it is a very interesting read. But I think there is a thought here that applies to us as writers.

Nobody knows how to make drama. The number of individuals who know how to make a TV series is zero. We all have to work together and it uses all of everything we know.

I’m serious but you’re looking at me like I’m trying to contort a metaphor. I’m not saying you’re right, but go on, go read the full feature instead. And as you go along, take a guess how many cans of Coke are made every day.

Tug of the cap to The Loop for covering this.