My considered opinion after Amazon finally unveiled its own smartphone is that I like the name.

Beyond that I do have a curiosity about exactly how easy this phone will make it for people to spend more money at Amazon. I am immune to this, I am above such trivialities as UNCONTROLLABLE BOOK BUYING ON IMPULSE, or at least I will be via this phone because I won’t get it.

I don’t know that I’ll buy the forthcoming iPhone 6 either – though as I’m now out of contract, I’ll certainly look at it – but there’s no way I’m chucking this for an Amazon Shopping Trollery. I mean, Amazon Fire.

But BBC News has done an interesting roundup of reactions across the web from people who know more than I do.