We spend all this time writing for audiences – from real live audiences to commissioners and producers – but have a go at doing something just for you instead.

Building small, self-contained projects is a great way to learn and expand on your skills. When you learn by building something new instead of just through reading and theory, you learn implicitly rather than explicitly, and are more likely to retain and use the knowledge you’ve gained.

“Forget the rules, and learn from first-hand experience instead. There’s so much more to be gained from not knowing how to do things the ‘correct’ way, and learning to do them your own way.” Richard Branson

Why you should make things no one will use – Belle Beth Cooper, Crew blog (undated)

It’s not a long piece but there’s a lot in it. I’d not heard of the Crew blog: I got this via 99U.