Ugh. Post-It Notes work

I’m not listening. I’m not. Don’t ever do this to me. Do Not Ever.

[Randy] Garner experimented to see how quickly people would return a follow-up survey if there was a sticky note attached and also measured how much information the person being surveyed returned if there was a sticky note attached vs. the group that received no sticky note.

Further experiments revealed that if a task is easy to perform or comply with, a simple sticky note request needs no further personalization. But, when the task is more involved, a more highly personalized sticky note was significantly more effective than a simple standard sticky note request. What makes it truly personal? Writing a brief message is effective, but adding the person’s first name at the top and your initials at the bottom causes significantly greater compliance.

I’ve used this personalization theory with business people around the world to great success. For example, a mortgage broker I worked with tested this approach in mailings, effectively doubling the number of phone calls from people pursuing a loan with the broker. And it’s not just effective at the office or with clients—the people you live with are going to respond to the sticky note model as well. (Try sticking one on the bathroom mirror and see what happens.)

The Surprising Persuasiveness of a Sticky Note – Kevin Hogan, Harvard Business Review (26 May 2015)

What would happen is that I would vomit. I’m papyrophobic. So here’s the link to read the full HBR article and here’s a link to read the entire research paper but I ain’t reading either.

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