Now watch an hour-long video about why. This is author Malcolm Gladwell on whether it’s best to be first or, you guessed it, third. I’m not actually convinced because it feels a bit lazy to wait for other people to do things before you bother standing on their shoulders. But Gladwell is a good speaker and makes both pointed and wide-ranging points. Watch the first ten minutes or so and see what you think. Then get a biscuit for the rest.