Listen, would you take a look at this for me? And let me know if it is as crazy-sinister as it seems?
Ikea has been studying us. I’ve always known I’ve taken my life in my hands when I cavort through their mockup kitchens or ride on the carts in the storage bays. But this is when we’re at home.
The company has been studying the morning habits of people in various places and there is an idea here that we can see whether, for instance, New Yorkers are more productive than Parisians. I am curious.
But I need you to tell me they don’t name names.