I've been in a fair few brainstorming sessions in my life but, hand on heart, I don't remember any of them being useful. They were sometimes done solely so that someone could say that they'd done them – businesses, eh? – but, seriously, nowt. Nothing. Consequently I don't believe I have ever willing stormed my brain for my own work but maybe, just maybe, I will now. I'll try it, at least. Because:

The ideas generated through this process work because the goal isn’t to simply come up with good ideas, it’s to come up with ideas that can move. Head over to Inc.com to catch all seven steps of the process and then try the process on your own or with your team.

That's 99U recommending that we go to Inc.com. Let's nip over there now.